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Aria

Why did sales drop yesterday?

Checking orders in Shopify

Running a report in Ga4

Reading insights in Meta Ads

Checking orders in Shopify

Running a report in Ga4

Reading insights in Meta Ads

Traffic looks normal, so it isn’t the ads. Checking the checkout…

Reading shipping rules in Shopify

Traffic held. The checkout didn’t.

A shipping rule changed at 14:20: orders under €50 now pay €9 instead of free shipping. Drop-offs start exactly then. Want me to roll it back?