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Marketing/newsletter-this-week.md

Newsletter — this week

Goes out: 25 Oct, 08:00 · List: 4,860 subscribers · Owner: Mara · Status: drafted, review waiting on the pricing page sign-off

Subject line (A/B test)

A: Breakfast for two, in a box

B: The slow-morning set is here

Preheader

Two mugs, two bowls, one gift box. Plus week two of Ember.


1. The Breakfast Bundle

Two Tide mugs and two Harbour Bowls, nested in our gift box with a card you can write on. It's the pairing people buy for each other most, so we boxed it.

€79, ships free. → Shop the Breakfast Bundle

(Links to the bundle page and to the new "Prices & shipping" page.)

2. Ember, week two

The iron-red glaze went out twelve days ago and the mugs are going fastest. Lena has another firing in the kiln next week, so if your colour of choice is gone, it's coming back.

→ See the Ember collection

3. From the studio

Two extra Tide firings this week, both for a café order. The kiln has barely cooled.

See you at the winter market. Dates in next week's issue.


What shipped this week (for the draft)

Breakfast Bundle page built, 30 bundles packed

Ember: 48 mugs, 22 bowls and 14 plates sold since launch

Two Tide glaze firings for Brewline

Review checklist

Prices match Products/pricing.md

No "save" language on the bundle

Pricing page signed off (Nora)

Links tested

Final read by Mara